Repco Supercars Championship has partnered with Panasonic as the Official Air Conditioning Partner of Supercars, beginning at this weekend’s Thrifty Newcastle 500.
Panasonic is well known as a global giant in the consumer electronics market.
The company’s air conditioning range includes both wall split and ducted air conditioning systems, as well as its nanoe X 24-hour air purifying system to ensure healthier and fresher air in the home.
Along with joining the championship as its Official Air Conditioning Partner, the starting order of each Repco Supercars Championship race will be presented on the Panasonic Starting Grid on live television broadcasts.
Panasonic Australia managing director, Paul Reid, said the company has a global history of more than 100 years and has been a trusted and familiar brand in Australian homes for decades.
“We are proud to partner with Supercars, a much-loved Australian motorsport that similarly has a strong history and a longstanding and passionate following,” he said.
“As the Official Air Conditioning Partner of Supercars, we are looking forward to bringing the excitement of Supercars to our business partners and to our loyal customers and can’t wait to share exclusive news and experiences with them. This is a major partnership for us, including advertising, signage, events and hospitality across the Supercars racing season.”
Supercars’ partnership with Panasonic will commence with the first race event of the 2023 Repco Supercars Championship, the Thrifty Newcastle 500, the highly-anticipated first race event of the Gen3 era of Supercars.
Supercars general manager (Commercial), Jamie Black, said it is exciting to partner with a universally known and respected brand.