Marley Engineered Products has unveiled its new brand identity which aligns more closely with its parent company, SPX Technologies.
The rebranding initiative for Marley Engineered Products, which includes a new logo, is part of a broader strategy to strengthen its market position.
The company’s VP & GM of Electric Heat, Michael Benton, said the move emphasises SPX Technologies' global strength and robust HVAC segment and signifies Marley Engineered Products' renewed focus on sustainable and innovative heating technologies.
"As we adopt and migrate to the visual identity system of SPX Technologies, we are further aligned with the global strength of our parent company and our strong HVAC segment,” he said.
“This refresh not only represents our evolution as a refreshed company brand but also our commitment to leading the charge in electric heat comfort heating solutions."
In June 2023, SPX Technologies expanded its Electric Heat portfolio by integrating the ASPEQ Heating Group, LLC alongside Marley Engineered Products LLC.