SuperFreeze, an operator, developer, and owner of advanced cold storage facilities in Asia, has appointed Troy Shortell as Co-CEO.
He has served as managing director for operations at SuperFreeze for the past three years.
With over 30 years of experience in the cold storage and logistics industry, Shortell has held leadership roles at global firms DHL, CEVA, and Havi Logistics.
He also previously led the Supply Chain Advisory practice in Asia at CBRE. His appointment to Co-CEO marks a significant milestone for SuperFreeze as it expands its footprint and reinforces its commitment to innovation and sustainability in cold chain solutions.
A key highlight of his tenure at SuperFreeze has been his instrumental role in opening the company’s first facility outside South Korea, located in Tuas, Singapore.
SF Tuas is a large-scale automated freezer that achieves a remarkable 93 per cent capacity fill rate with perfect inventory accuracy and high velocity throughput.
Its industry leading storage density was achieved by leveraging advanced fluid dynamics analysis in the design phase. This facility exemplifies SuperFreeze’s ability to meet the growing demand for flexible, ultra-cold, and frozen storage solutions tailored to customer supply chains.
SuperFreeze chair, Daniel Yun, said Troy has a proven track record and deep industry knowledge.
“His vision and expertise will ensure we maintain the highest operational standards while driving growth across Asia,” Yun said.
Commenting on his appointment, Shortell said he has big plans for SuperFreeze.
“I look forward to building on our success in Korea and Singapore while expanding into other key Asian markets. By harnessing SuperFreeze’s unique strengths in scale, automation, and decarbonization, we will continue to deliver innovative, high-performance solutions that set the standard for the cold storage industry,” Shortell said.
SuperFreeze is a leading operator, developer, and owner of cold storage solutions in Asia, specializing in advanced facilities designed for ultra-cold and frozen storage. With a focus on automation, scale, and decarbonization, SuperFreeze delivers unparalleled capacity and efficiency to support customer supply chains across the region.