• Embraco sales director for commercial appliances in the Asia Pacific region, Esequias Pereira Junior.
    Embraco sales director for commercial appliances in the Asia Pacific region, Esequias Pereira Junior.
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Embraco is strengthening its presence in China and the broader Asia Pacific commercial refrigeration market by participating in four of the region’s most important trade shows.

Embraco is currently participating in China Refrigeration Exhibition (CRH) from April 27–29 before heading off to Chinashop from May 8–10.

Last month Embraco attended Hotelex from March 30–April 2 and AWE 2025 March 20–23.

Embraco is celebrating its 30-year presence in the region and officially launched the Embraco Atom at AWE 2025.

This variable-speed compressor which is designed for residential applications weighs just 2.5 kg and measures less than 110 mm.

The company’s sales director for commercial appliances in the Asia Pacific region, Esequias Pereira Junior, said that together, the four trade shows represent a comprehensive cross-section of the appliance and refrigeration markets in Asia.

China Refrigeration (CRH) brings together a highly technical audience of engineers, system designers, and decision-makers from the refrigeration, HVAC (heating, ventilation and air conditioning), frozen food and food processing chains,” he said.

Chinashop, Asia’s leading retail trade fair, focuses on solutions for supermarkets and convenience stores, drawing retail executives and refrigeration engineers.

Hotelex connects Embraco with the hospitality and food service market, gathering professionals from commercial kitchens, restaurants, and refrigeration equipment manufacturers.

Finally, AWE, one of the world’s largest exhibitions for home appliances and consumer electronics, reinforces Embraco’s presence in the residential segment.

At Hotelex, China Refrigeration and Chinashop, Embraco showcased its recently launched Sync It All portfolio, a set of electronic devices that work in synchrony to optimise the performance of commercial refrigeration systems.

It includes the Embraco Air fan, the Embraco Sync controller, and the YouControl interface (software), all working with Embraco variable-speed compressors — enabling faster setup, greater energy efficiency, and improved temperature stability.

Embraco is also highlighting its portfolio of condensing units (CDUs).

“These solutions are key components in the refrigeration circuit, including the compressor, condenser, fan and control elements, which are all integrated. They eliminate the effort of buying and assembling each system’s components from different suppliers,” he said.

Bioma is a housed condensing unit for cold rooms with a robust design that absorbs vibration.

Models range from 28 to 36 dB, making it the most silent in the market in this product category. 

Of course Embraco is also presenting a comprehensive lineup of compressors designed to serve a wide range of applications.

The latest generations of Embraco’s renowned NT and NE product families are the fixed-speed R290 compressors which are manufactured in China and developed for energy efficiency and robustness with low noise levels.

NEX reaches up to 21cc of equivalent displacement and is suitable for ice makers, beverage coolers, and blast chillers. NTX, with up to 33cc of equivalent displacement, targets large applications such as island freezers and multideck reach-ins.

VEH and VEM are two variable-speed R290 compressors that are also produced in China, and deliver all the advantages of variable speed technology, such as high energy efficiency, improved temperature stability, low noise levels, and high tolerance to voltage fluctuations.

The VEM is suitable for food service applications such as bottle coolers, professional kitchens refrigerators and freezers and under counters, while the VEH reaches a broader range of applications, from professional kitchen refrigerators and freezers to frozen islands and multi-decks, thanks to a cooling capacity range from 228 to 940W.

The VNEX series of variable-speed compressors were developed to serve large refrigeration equipment, such as reach-in commercial freezers with up to 5 doors, or vertical refrigerated display cabinets.

With a maximum displacement of up to 21 cc, this series offers the highest cooling capacity and energy efficiency in this product category, with a maximum cooling capacity of 1670W and an efficiency of 1.86 W/W (tested in ASHRAE LBP).

Embraco Atom is the smallest variable-speed compressor in the market and is designed for residential applications.

It was officially launched at the AWE trade show last month. Weighing just 2.5 kg and measuring less than 110 mm, it is 30 per cent lighter than Embraco’s previously most compact compressor, the FMS.

It was designed to be competitive enough to accelerate the migration from fixed-speed to variable-speed technology, and is

The Embraco Atom which was officially launched last month.
The Embraco Atom which was officially launched last month.

accessible to a wide range of refrigeration applications, from premium models to single-door refrigerators and beverage coolers.