• Dominator range is ready to dominate.
    Dominator range is ready to dominate.
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Seeley International is ramping up production of its Braemar Dominator Series after a highly successful launch, reinforcing the company's commitment to providing innovative, Australian-made heating and cooling solutions which support the transition to electric appliances.

The Dominator Series provides households with a fully-electric, highly-efficient heating and cooling solution that can use existing gas heating ducting.

The product is on sale through approved dealers in South Australia and Victoria.

Seeley International group managing director, Jon Seeley, said the company is passionate about providing homeowners with greater choice and flexibility in how they heat and cool their homes.

“Our mission at Seeley International has always been to lead the way in sustainable and energy-efficient solutions,” he said.

“This revolutionary Dominator Series not only provides highly-efficient whole-of-house heating and cooling, it delivers ultra-powerful heating performance with low running costs, and also enables homeowners to keep their hyper-efficient evaporative cooling system as an energy-saving option.

“It is the smartest and most cost-effective heating pathway to renewable energy in your home.”

In response to some households moving towards electric appliances, Seeley International has tailored the Dominator Series to align with this shift.

The series not only meets but exceeds industry standards for energy efficiency, making it an ideal choice for consumers making the switch to either reduce their costs or their eventual carbon footprint, as renewable energy increases its presence in the energy grid.

“We recognise that many Australians have a strong preference for their gas appliances, and Seeley will continue to manufacture and market high-quality gas heating products, in addition to its world-leading HVAC evaporative products. But we also understand that some households are looking to make the switch to electric appliances,’’ Seeley said.

“With the Dominator Series, we offer a solution that not only meets their heating and cooling needs but also supports their sustainability goals. This production ramp-up ensures that we can support even more households through this transition to a clean-energy economy, with minimal cost and disruption.”

The Dominator Series provides advanced reverse-cycle technology in an indoor unit that fits perfectly into existing ceiling spaces.

Key features of the Braemar Dominator Series include:

  • All-electric direct replacement for any brand of ducted gas heater.
  • Powerful 17 kilowatts of heating capacity in an incredibly cost-efficient single-phase unit.
  • Exceptional energy efficiency.
  • Minimal installation disruption, with most installations completed in just one day.

This launch follows closely on the heels of the company’s recent announcement of expanding its manufacturing base in South Australia to ramp up production of its world-leading Climate Wizard Hybrid model.