Air wellness pioneer Blueair has announced a groundbreaking partnership with Lanaco, a New Zealand-based wool filter company.
Together, they have embarked on the industry's first initiative to develop a range of high-performance electrostatic wool and plant fibre-based filters.
This initiative focused on air wellness —a crucial issue as indoor air can be up to five times more polluted than outdoor air—aligns with Blueair's history of innovation, and vision of bringing the purity of the pristine Swedish archipelago air into homes.
Blueair CEO, Andy Lu, said partnering with Lanaco to produce the industry's first natural wool and plant-based fibre filter, derived from nature, is not just a milestone for Blueair, but a transformative moment for the air purifier industry.
“With Lanaco's innovative New Zealand wool filter technology we're ushering in a new direction of performance. Lanaco’s filter has been 10 years in the making, starting with a bespoke wool breeding program Astino through to today’s sophisticated result, which has been refined and tested in challenging environments including space exploration,” Lu said.
The company is known for its proprietary HEPASilent dual filtration technology which captures 99.97% of particles as small as 0.1 microns in size and delivers more clean air faster, while using less noise than HEPA filtration alone all while using lower energy. And just last month, the company launched its Classic Pro unit, made with durable steel and HINS Pure lighting technology that neutralizes germs via a violet light inside the unit.
Lanaco CEO, Nick Davenport, said Blueair's dedication to innovation, quality and naturally derived materials resonates with our core values at Lanaco.
“Our company is dedicated to developing innovative wool-based filter media. Wool is a renewable resource that’s helping change the filtration industry for the better. Our partnership with Blueair is built on our commitment to improving air quality and to make a positive impact,” Davenport said.
Lanaco’s “EcoStatic” electrostatic filter technology uses positive and negative fibre surface charges to attract and retain particulate matter effectively.
EcoStatic’s porous structure allows air to easily flow through a purifier. Unlike oil-based plastics or synthetics which the air purifier industry has been built on, the revolutionary EcoStatic filter media is based entirely on materials that are derived from nature. Additionally, wool is naturally fire resistant, and hydrophobic– so water won’t build up and clog the filter media.
This collaboration marks another significant step in Blueair’s ongoing growth strategy focused on educating consumers about air wellness through innovative products and offerings.
Just last month, Blueair launched a new brand campaign, “Air Designed for a Better Life.” The campaign sheds light on the importance of clean indoor air and how it impacts your sleep, mood, and physical health.
The first Lanaco wool filters will be available for select units to purchase before the end of the year.