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ABB is planning a plethora of product announcements at its very first exhibition in
Australia this week.

ABB's Automation and Power World Australia, is being held at the Gold Coast Convention and Exhibition Centre from October 23 - 24, 2012.

The company's new motor drive technology packages address reliability, footprint size and energy efficiency.

The head of motors and machines at ABB Australia, Glenn Plymin, said the new packages include a super-premium efficiency synchronous motor and matched drive
designed for maximum efficiency.

"These packages already meet the highest efficiency standards and our customers will
benefit from high energy savings with very short payback times," he said.

Synchronous reluctance motors provide improved efficiency when compared to standard induction motors and have the ability to go to higher power density and have greater reliability, which provides for longer service intervals.

"It is the fundamental technology that makes it possible to reach these benefits,"Plymin said.

ABB’s high-efficiency solutions are based on the concept of magnetic resistance or reluctance where the rotor is designed to produce the smallest possible reluctance in one direction and the highest reluctance in the perpendicular direction.