Schneider Electric has appointed Tim Pratt to the role of vice president of power products, Pacific Zone.
He will lead the power products division, focusing on sustainable energy solutions that combine power products, software, and services for partners and customers.
His strategic vision targets innovation in the new energy landscape, driven by the rise of microgrids, electric vehicles, and energy storage, all aimed at enhancing energy independence.
In his previous role as general manager of marketing, Pratt contributed to the growth of the power products division, excelling in areas like the new energy landscape and contractor distribution channels.
He joined Schneider Electric 12 years ago and has progressed through various positions, including regional sales manager.
Just last month Schneider Electric announced new products to address the urgent energy and sustainability challenges driven by the high demand for AI systems.
The company has a new data centre reference design, co-developed with NVIDIA, to support liquid-cooled, high-density AI clusters of up to 132kW per rack.
Schneider also introduced its new Galaxy VXL UPS, which is designed for AI, data centre and large-scale electrical workloads.
It offers a 52 per cent space saving compared with the industry average. The 1.25MW modular UPS delivers more efficient power in a smaller, high-density footprint.