Australia’s largest and most awarded air conditioning manufacturer, Seeley International, has launched a new website which offers more convenient online access to its entire product range and brands, to better support customers around the world.
Seeley International founder and executive chair, Frank Seeley, said the company recognised that a growing number of people prefer to research online before approaching a dealer for expert advice.
“This is why we have bolstered the amount of information about our entire range of products in one central website, so people can access it easier and ultimately enjoy a more informed purchase experience,” he said.
The new website is divided into three separate sections – corporate, residential and commercial – and will include all international regions and office locations.
“Whereas we have previously had as many as a dozen stand-alone websites in place for our many different brands; Breezair, Braemar, Convair, Climate Wizard, Aira, Coolerado and Coolair, this new best-practice centralised approach means that customers now only need to go to one location for everything they need,” Seeley said.
“Customers can go to www.seeleyinternational.com for everything they need. They can research our award-winning products, find their nearest Seeley International dealer, ask for a quote, book a service, register a warranty and more - all from the convenience of their smartphone or lounge room at home.
“For our commercial customers, the website provides a single source library for technical documents and manuals as well as showcasing a range of successful case studies and applications from customer installations. We have also incorporated product sizing calculators to help make selection easier and have included a gateway to the Seeley International spare parts online shop.”
Incorporating all Seeley International brands into one prominent website location underpins the company’s ongoing global expansion, which includes an updated marketing approach where endorsed brands now sit under the Seeley International umbrella brand.