For the sixth consecutive year, Mitsubishi Heavy Industries Air-Conditioners Australia (MHIAA) has won the coveted Choice Best Brand of Air Conditioners for 2023.
This prestigious consumer choice award is the company’s latest accolade following its recent five-year consecutive streak with the Canstar Blue 2023 Most Satisfied Customer Award, and its achievement as the Best Rated Air Conditioner brand for three years in a row in the 2023 Finder Retail Awards.
“This award is especially significant because we are the only AC brand to have achieved this accolade over a consecutive period, making us the most independently awarded brand of AC in the country,” said Yuji Ito, managing director at MHIAA.
To be considered for the Best Brand award, an AC brand must have had at least a minimum of five different models tested by Choice, as well as having above average test, reliability and satisfaction scores.
In the 2023 awards, Choice reviewed over 200 different models of AC and rated brands across four categories including average test score, brand reliability, customer satisfaction, and recommended ratio.
This year, a staggering 38 MHIAA models were tested with the brand scoring a 74 per cent overall brand score. MHIAA also rated highly in both reliability and customer satisfaction, achieving a 90 and 91 per cent respective rating for each category.
“These results echo a positive sentiment amongst our satisfied customers,” said Ito.
“When we first came to the local market in 1975, we set out with the goal of delivering products that would improve the lives of those who use them, and this award proves that we have achieved and excelled in our mission.
“Results like these drive us to achieve even more in the years to come, and to ensure our customers remain satisfied through our product technology and service.
“MHIAA is synonymous with quality and innovation, and our company evolves with our customers. We listen to their needs and develop solutions to meet these.”